WHY
WE EXIST

We launched Objective:1 because we experienced firsthand the challenges of building tech-driven businesses without the right long-term support. We found that many non-technical entrepreneurs struggled to develop products without knowledge and end-to-end support, often leading to costly mistakes.


Our philosophy is that every idea with a unique market opportunity deserves a chance to become a successful venture.

TECHNOLOGY THROUGH TIME

Technology is the engine of our venture builder, powering every project we partner with.


Its evolution enabled the age of information, marked by groundbreaking innovations that have and will continue to redefine industries and create new opportunities. From the groundbreaking printing press through the internet and beyond present advancements in AI, each era brings about transformative changes.


At Objective:1, we see the next wave of digital entrepreneurship being marked by workforce globalisation and an accelerated time to market in building new ideas.


With faster access to information and automated technology, running multiple businesses will become the standard.

THE TEAM

Alex Abid

Alex Abid

Investments and Operations

Alex started his career acquiring and building digital businesses with his acquisition of Vybit, a Web3 social media platform he grew to 150,000 users and exited in a token liquidity event. He went on to found LearnAi, an impact Edtech providing accessible AI education to over 100,000 students in Africa. He actively invests in African FinTech, with a focus on digital transformation and payments in Kenya and Nigeria.

Mehmet Gulen

Mehmet Gulen

IT and Innovation

Mehmet has launched successful SAAS products that have reached over 12 million users and generated more than $100 million in revenue. With over 20 years of proven expertise in Product Management, Product Development, and Project Management, he has a strong track record of leading projects from kickoff to launch and through their entire lifecycle.

Dr. Nathan Cooper

Dr. Nathan Cooper

PortCo Management, Risk and GTM Strategies

Nathan brings over 20 years of global leadership experience in technology projects across the finance, blockchain, and gaming industries. With a proven track record in advising companies on capital raising and mergers and acquisitions strategies, Nathan has also served as a trusted advisor to numerous tech companies. Nathan holds BA, MBA and DBA degrees from Newcastle University, IE Business School and Capella University.