We launched Objective:1 because we experienced firsthand the challenges of building tech-driven businesses without the right long-term support. We found that many non-technical entrepreneurs struggled to develop products without knowledge and end-to-end support, often leading to costly mistakes.
Our philosophy is that every idea with a unique market opportunity deserves a chance to become a successful venture.
Building products internally can be very expensive for non-technical teams, often requiring significant commitment and financial resources spent on hires.
Digital ventures face a much higher risk of failure compared to traditional ones due to insufficient expertise in product development and scaling. Recruiting a team, managing it, taking the risk of a bad hire, all lead to stresses and delays.
Relying on traditional agencies can lead to high expenses and quick depletion of funds, which can hinder growth in the early stages. They also don't allow for much flexibility, and oftentimes end-up leading to frustrating changes in both pricing and timeline.
Full control over product development 
Hard to manageHigh maintenance cost Lack of experience Multiple roles hiring Risk of a bad hire Time-consuming recruitment process Flexible team scaling Inconsistent quality Hard to manageCommunication issues Security concernsLack of long-term commitment Full scale service and professionals High costLittle flexibility No visibilityCommunication barriers Lack of incentive alignment 
Experienced team You can focus on core business Long-term commitment Cost-effectiveShared riskAligned incentives Proven track record End-to-end support Flexibility in building Full control over product development Hard to manageHigh maintenance cost Lack of experienceMultiple roles hiring Risk of a bad hireTime-consuming recruitment process Flexible team scaling Inconsistent quality Hard to manageCommunication issues Security concernsLack of long-term commitment Full scale service and professionals High costLittle flexibilityNo visibilityCommunication barriers Lack of incentive alignment Experienced teamYou can focus on core business Long-term commitment Cost-effectiveShared riskAligned incentives Proven track record End-to-end support Flexibility in building Revenue-generating businesses with an established operation, looking to build a new tech product or digitise existing offline processes. We develop the product and grow it with hands-on strategic, technical, and operational support.
Enterprises looking for an experienced Product, Design and Engineering team to launch and scale new corporate ventures. We build and liaise daily as the dedicated team or the extension of an existing one.
Early ideas with a unique advantage, strong potential for product-market fit and a diverse set of opportunities. We become the technical partner to lead product, design and development.
